Wk7: Animation Show Package

Here are a few terms that are commonly used when branding a product or service using motion graphics.

Week 7

Lecture:

Animation Show Packages:

 Station Identifications or openings:

Also called strings or station IDs. Typically, 5-15 seconds. Establishes the tone and affects how the audience perceives the station. It can also be referred as a logo ident.

 Try watching this video on www.youtube.com

 Try watching this video on www.youtube.com

 

Show Openers:

Sets the stage for an upcoming show. In addition, it is also a promotion of the network’s identity. Typically, 15-30 seconds. 

Show openers for news programs are often designed to inform the viewer of upcoming stories or events.

Try watching this video on www.youtube.com

Try watching this video on www.youtube.com

Try watching this video on www.youtube.com

Try watching this video on www.youtube.com

 

Show Packages:

A video information system containing several design elements used to promote a program. The look and feel would be unified by various visual characteristics like: 

1. Typography 

2. Color palette 

3. Imagery 

4. Motion characteristics 

5. Style or theme. 

These packages may include: 

1. Show opener 

2. Series of bumpers 

3. Mortises 

4. Lower thirds 

5. Logo for print and on-air use. 

 

Mini-programs:

Between movies or events having a specific objective. Usually 30-60 seconds. Some are used to establish a show’s sense of context by highlighting: 1. Key issues 2. People 3.


Events. Some are used to promote a network’s brand by linking to an existing program. • News interstitials are used to: 1. Inform viewers of an upcoming-featured top story 2. Inform viewers of a developing or continued coverage of a story 3. Transitions from an anchor/studio to a live or prerecorded story (usually 1-2 seconds). It is also A short show (up to 5 minutes) that is broadcast in-between full-length shows.

 

Bumpers:

A brief presentation that transitions between a program and a commercial. Usually 2-5 seconds. In most cases, the name or logo of the program is used accompanied by an announcement of the presentation, the program, and station. It is also a short sequence (5-10 seconds) that plays in- between shows, that advertises an upcoming show(s). 

 

Try watching this video on www.youtube.com

 

Lower Thirds:

A combination of graphics and text that appear on the bottom portion of the broadcast screen to identify the: 

1. Presenters 

2. Station 

3. Content. 

Not always occupies a third of the screen especially if the name and title is the only concern. The graphics can range from simple still forms to animated pieces that add impact in subtle and tasteful manner using: 

1. Animated, looping backgrounds 

2. Subtle shapes, colors, and patterns 

3. Legible typography. 

A graphic that sits at the bottom third of the screen and includes information, most commonly someone’s name.

A website with inspiration.

 

https://www.pastemagazine.com/articles/2017/01/the-75-best-tv-title-sequences-of-all-time.html

Try watching this video on www.youtube.com

 Try watching this video on www.youtube.com

 Try watching this video on www.youtube.com

 

Motion graphics are a way to communicate with the viewer and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies, [explainer](Put simply, motion graphics are animation, with text as a major component.) videos and to share information. Broadcast channel La Effe were looking to refresh their brand, something that would set them apart from other SKY channels. The new design, by Nerdo Creative Studio, is a meld of high-end art magazine like styles cherry-picked from the history of graphic design, with a strong emphasis on typography. We think it’s fair to say you don’t see something like this on television every day. 

The main title sequence for HBO’s True Detective is a great example of well thought out visuals mixed with restrained typography. The bleak landscapes reflect the inner lives of the characters and illustrates the story - a toxic swamp of damaged people. In an interview in The Art of the Title, Creative Director, Patrick Clair, described how important the story was to the design process, saying that “story is always the most fundamental part of our design process.” 

Another definition of motion graphics, therefore, could be that they’re moving illustrations for narratives The example below combines motion graphics with a background track and a voiceover to share a powerful message. It’s all about the story. There’s no need for color or fancy designs in order to share something that matters. Sometimes, the simplest designs can illustrate a story in a more direct way, while keeping the integrity of the story intact. 

You can use simple motion graphics in your own awareness, motivational and explainer videos. Craft a powerful story and use animation to support it. Motion Graphics are great for creating a powerful explainer videos ITFT uses motion graphics to illustrate their points and show the blockchain in action. It’s an effective way to support a concept because it can help the viewer visualize it in a way a presentation can’t. Next time you create an explainer video, you can use motion graphics to support a point or to help the viewer see the information you share in a different way. 

The video above proves that you can use motion graphics to create an entire music video! The graphics itself tell a separate story that complements the song, the same way other music videos do. It’s an interesting concept that highlights the different contexts motion graphics can be used in. You can use them to create an ad or even make a short film. 

Product videos can be a great way to get your product in front of customers and increase sales. Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table, like this video from Lavit. 

Digital 3D uses programs such as Maya to create animation with more depth. An animator will often create a very simple version (or skeleton) for a digital character (or Avar) and build up from this with digital muscles, skin, hair, pores etc. The animator will use keyframing to set the Avar’s position, just as they would in traditional animation. However, they don’t need to do it on every frame, but just key ones – the computer programs then fill in the movement between the key frames to create a full animation. Digital animation can be very realistic, and animators can be very artistically skilled to create a character. 

Some animators will specialize – for example, facial animators just work on the facial movements and speech of a character, rather than the whole thing. Motion capture is method used to make 3D digital animation as life-like as possible. An actor will be filmed doing actions, speaking, or even acting full scenes, whilst special sensors on their body and face are ‘captured’ by a film camera. This is then translated into a digital character, which can be controlled by the animator. This type of digital animation is often used in blockbusters, including Dawn of the Planet of the Apes and the new The Legend of Tarzan film. 

Stop motion 

Stop-motion is a simple, but time-consuming, form of animation where objects are physically manipulated and filmed frame-by-frame. Stop motion comes in many forms: Object animation and pixilation can use the stop-motion technique without specialist equipment, but special stop-motion models have often been used for special effects in live-action films. The 1933 King Kong film was famous for the stop-motion ape, and the original Star Wars films and The Terminator used stop-motion models for many of the aliens and machines. Other forms of stop-motion use artistic materials to create the physical objects. The earliest known animated feature-film used cut-out animation, where flat pictures are physically cut out of paper or fabric and animated. 

The children’s show Charlie and Lolause a cut-out animation style. Another form of stop motion uses puppets, such as Tim Burton’s animated films. These puppets often have hundreds of interchangeable heads to create lip-movement and facial expressions. Claymation is the name given to stop-motion that is made with clay or plasticine figures. Plasticine is easily moved and shaped, so the figures can be moved very carefully and precisely. It takes a long time to create a Claymation, as a figure is usually moved about twelve times for every second of film. Aardman Animation’s Chicken Run is a Claymation film, and currently the highest-grossing stop-motion film ever made. 

Whilst it is very similar to traditional animation in technique, stop-motion continues to be a popular form of animation, with at least twelve feature-length stop-motions currently in production. Many animators work with stop-motion for artistic reasons, as it is still difficult to recreate stop-motion models digitally. 

 Working with animation Animation is such a wide and versatile subject, there are endless routes you can go into. Artistic variations on the three main styles above are endless: hydrotechnic is a form of light animation projected on water and can be seen in popular events such as the Lumiere festival, whilst sand animation, paint-on-glass and pinscreen animation use the same principals as stop-motion, but with different materials. If you want to specialize in a particular animation technique, be it digital or physical this class will guide you through. Animation is always changing and developing, and as a course or career there is a lot to keep you interested.